customer transforming brands

Using a reliable psychology based system for branding we’ll step you through the essentials to building a world defining brand.

Too many brand agencies focus on your brand. You read that right. While this may seem logical, it isn’t.

We focus on your customer for a world class brand that will position you as category defining not as a follower.

The approach we’ll teach you to master and keep in your hands, is based on the principles leading brands use to dominate their markets.

Until now there has not been a system for branding and certainly not one based on emerging customer spaces. There is now.

In the post pandemic jockeying for brand position and relevant strategy, it is crucial we ask core questions to get this right and place you ahead at the finish line.

We are here to help.

WHO WE ARE &
HOW WE CAN HELP YOU

A leading branding strategy & consultant agency in Australia.

With over 25 years experience teaching, researching and designing brands you are safe in our hands. We help you get the answers you need in the shortest time for lasting impact.

As the founder of Brand Tomorrow Heera’s background has taken her from designing to teaching to researching and lecturing at the highest level to some of the most creative minds on the plant at Benettons FABRICA.

In 2015 Heera graduated with a fresh research degree from RMIT and was in the mood for change.

While in discussions with a leading global brand agency on her research and how it could impact the future of branding Heera identified skyrocketing costs as a serious barrier to the development of branding and its social capacity in emerging customer landscapes.

HUNGRY FOR CHANGE

Heera built Brand Tomorrow to make this approach accessible and achievable to those enterprises that cannot access those kind of agencies but are hungry for change.

Brand Tomorrow aims to extend the reach of this research based approach at the leading edge of branding and teach leaders how to unlock their brands.

The approach is founded on developing your psychological code, like those that underpin the largest brands in the world, so you can be recognised as a world defining brand.

Your customers expect no less.

The Global Pandemic has raised the stakes for many brands committed to maintaining relevance with socially and environmentally conscious consumers.

Brand Tomorrow is answering the call ‘where to from here?’ from a growing number of national and global brands seeking urgent repositioning with social and environmental value in mind.  

We work in a unique configuration of advisory, education, collaboration and brand coaching ultimately determining the best mix to deliver on each partnership.

Be well positioned in the emerging social and cultural landscapes your customers are moving into with a customer transforming brand.

Define the DNA of your brand and secure a prosperous future with insights gained from our psychologically-backed approach. Discover the difference a people driven brand strategy consulting agency can make.

By using our deep understanding of the drivers of human behaviour at play within your current and emerging customer groups, Brand Tomorrow will partner with you to develop a code and a brand that matters.

Great brands have something in common. They imagine a better way forward and they deliver that through a keen perception of where people and brands are heading.

Staying the same is no strategy at all and customer expectation is that you will lead the way. Together we’ll develop an incontrovertible brand position for a bright future. 

Our psychologically informed approach assists brands in extending and developing their current position as well realigning them for post pandemic customer expectations in order to lead and have lasting, tangible impact. 

Take your core strategy, synthesise learnings and clarify a framework that allows you to make meaningful changes throughout your organisation, informed by your brand story. 

 

Work directly with our experienced coaches to bring your customer-transforming brand to life. While your brand guide is important to establish the boundaries, coaching can execute your brand to its fullest potential. Either coaching your team or working shoulder to shoulder we’ll ensure you are positioned as a world-defining brand. If you’re ready to take your brand into a certain future, our full brand services can take you to the next phase of your development. Discover why Brand Tomorrow is changing the face of brand strategy in Australia.

The Global Pandemic has raised the stakes for many brands committed to maintaining relevance with socially and environmentally conscious consumers.

And Brand Tomorrow is answering the call ‘where to from here?’ from a growing number of national and global brands seeking urgent repositioning with social value in mind.  

We work in a unique configuration of advisory, education, collaboration and brand coaching ultimately determining the best mix to deliver on each partnership.

If you’re ready to become a customer-transforming brand that sets the change agenda instead of chasing it, and generally becoming a force for good, we can brand tomorrow together.

Let’s get started.

CUSTOMER EXPERIENCE

Alix O’Hara​ Founder – Mashblocks​

“Heera is a branding genius, I can not recommend her highly enough.”

Michelle Jaggard-Lai​

“Brilliant! You managed to encapsulate my brand. It was brilliant!”

Janelle Arnold​ – CEO – Reclaim Health

“Using the Customer focused brand narrative we developed, I noticed my team really sit up and listen. This meant I could hand over so many more tasks to the team knowing they knew our brand. They knew where they fitted in and how to deliver – on brand.

This had not been my experience as part of two large health organisations rebranding process in the past. These were met with resistance and uncertainty.

Not only did our staff know their position in our customer’s journey but using our brand narrative and key tools we were able to smoothly support customers through our programs with little or no disruption. It really resonated with them.

This has been a great success.” 

Sharlene Cohen ​- Surety Property

“I am getting great responses to our new logo and brand material. People really see themselves in it.”

Anita Lijobic – Hope for the Future

“Once we untangled our brand we were able to see our customer embrace it. Then they were able to become part of the change.”

Our post pandemic world has your customers asking not so much what do I get as what do I make with my choices and how do those choices define who I am now?

Your customers are in the mood for real change.

We’ll help you deliver with a customer transforming brand.

There has been no more crucial time to be a transformational brand than now.

JOIN THE CONVERSATION

Conversations make for relevant brands that unlock the power of connection.

We’d like you to be part of the conversation.

What follows are snippets from real conversations and questions that often come up, be it interviews, panels, or general lively banter with people who are keen to improve their brand.

We don’t claim to have all the answers but believe that in dialogue and sharing of ideas with you we might build fearlessly towards tomorrows that put a smile on your face.

It might sound like a dumb question but it isn’t.

What you will find in this innocent enough step to knowledge (usually on the internet) is often the step that brings you undone. Generally the internet is loaded to tell you definition A below.

So what is branding?

Definition A: A tool of marketing.

Dig a little deeper and you will find definition B.

Definition B: A tool of culture.

READ MORE to find out why this distinction is essential to getting a relevant brand and what a brand strategy consulting agency has to do with that.

These vary from individual to individual or business to business but we have seen a shift away from ‘what do I get’ to ‘what difference can I make’ with my purchasing decisions.

There is greater scrutiny in the decisions people are making and what impact that has both environmentally and socially.

We think brand strategy Australia particularly has the potential to address the issues raised in ways other services cannot.

The most immediate driver in last few years has been the global pandemic, but in many ways this has magnified or intensified the changes that were already taking place.

Weather, be in flooding rain, drought or heat waves is bringing into focus the reality of climate change.

Questions are being raised and new solutions and approaches are being fostered in brand strategy consulting agency is something that contributes to those solutions and innovations.

It is a role we take seriously.

READ MORE about emerging customer spaces here.

Your customer may want to know why you are different, but they are more interested in knowing why you are relevant in a crowded market. Difference has a lower value than relevance.

READ MORE about brand relevance.

Let me have a go at that one: a system of communication translated into a short form. Sometimes called the brand DNA. Best when distilled from strong values and beliefs.

We work in a unique configuration of advisory, education, collaboration and brand coaching ultimately determining the best mix to deliver on each partnership.

Brand strategies are what make the difference to your brand. A well positioned and insightful brand strategy all wrapped up in your own unique brand guide is invaluable to you.

Without one you are flying blind or if I can use the saying, flying by the seat of your pants.

Without knowing why you matter and how to articulate this you are investing in your brand with no real structure or framework.

Brand strategy comprises communication strategies and cultural strategies.

Tectonic culture shifts, minute and monumental, context development that produce changes in customer spaces shaping their expectations are something you need your finger on.

These culture based strategic insights address the sticky human truths that drive behaviour.

Ultimately this work culminates in a Brand User’s Guide that articulates why you matter and why you are highly relevant in both words and images.

We also act as advisors, educators, collaborators and experienced guide coaches, ultimately determining the best services for each partnership.

READ MORE on the services we provide you.

No, well sort of!

We develop the ground work so it is easier and clearer when you do get to building your assets.

So yes colours, that is part of your mood board and brand guide.

But typefaces and logos is where a style guide comes in and we can recommend a good fit for that, the right design agency or marketing agency or web designer.

We have those partnerships in place to make it smooth for you to get that done.

We provide on-going coaching and tools to roll out all your brand assets and co-ordinate each part, if you wish.

The components (assets) are the articulation or expression of the brand. We sort out the soul so the articulation is a lot simpler and often cheaper with more focused results.

Sometimes you want to move fast and sometimes you want to move slow. Anywhere from 6 weeks to 1 year+ depending on what you need.

As soon as you start implementing your brand strategy, with its embedded mechanisms, you will see change. Our clients have reported instant success.

Of course how quickly you implement it and what resources you have to market your brand is a case by case conversation.

Brands are for the short term and for the long haul as you build your connection with your people. The more you invest in them the more they invest in you.

Brand guides and digital tools are great but having a person by your side – your very own brand coaching – allows the full potential of your brand to be realised. We work with individuals or teams to see your brand reach its full potential.

READ MORE.

Generally small to medium and then the global pandemic shook up things and we found larger organisations looking to reposition with social and environmental value in mind.

In short, no. We have worked with brands two years before they begin. Having said that, it can be hard to allocate brand strategy dollars at start up.

But every minute and every hour you do will pay off in terms of every other business decision you will be making.

This answer is going to annoy you! We work with business who’s customers are people.

The drivers of human behaviour are not industry specific, they’re pretty universal we find.

So all types.

For so many wonderful reasons but let’s cut to the stats. for the short version.

New approaches with a new brand strategy consulting agency.

The problem.

78% of Consumers are not loyal to any particular brands.
95% of decisions about brands are made subconsciously.

The solution.

So we have a clear mandate here to use psychology based narratives to increase customer connection to a brand.

READ MORE about what kind of story you are going to need.

If you’re ready to become a customer-transforming brand that sets the change agenda instead of chasing it, and generally becoming a force for good, let’s talk.

Book a time.

READ MORE by heading over to our blogs: where to from here folks?