Too many brand agencies focus on your brand. You read that right. While this may seem logical, it isn’t.
We focus on your customer for a world class brand that will position you as category defining not as a follower.
The approach we’ll teach you to master and keep in your hands, is based on the principles leading brands use to dominate their markets.
Until now there has not been a system for branding and certainly not one based on emerging customer spaces. There is now.
In the post pandemic jockeying for brand position and relevant strategy, it is crucial we ask core questions to get this right and place you ahead at the finish line.
We are here to help.
WHO WE ARE &
HOW WE CAN HELP YOU
As the founder of Brand Tomorrow Heera’s background has taken her from designing to teaching to researching and lecturing at the highest level to some of the most creative minds on the plant at Benettons FABRICA.
In 2015 Heera graduated with a fresh research degree from RMIT and was in the mood for change.
While in discussions with a leading global brand agency on her research and how it could impact the future of branding Heera identified skyrocketing costs as a serious barrier to the development of branding and its social capacity in emerging customer landscapes.
HUNGRY FOR CHANGE
Heera built Brand Tomorrow to make this approach accessible and achievable to those enterprises that cannot access those kind of agencies but are hungry for change.
Brand Tomorrow aims to extend the reach of this research based approach at the leading edge of branding and teach leaders how to unlock their brands.
The approach is founded on developing your psychological code, like those that underpin the largest brands in the world, so you can be recognised as a world defining brand.
Your customers expect no less.
Be well positioned in the emerging social and cultural landscapes your customers are moving into with a customer transforming brand.
Core Brand Strategy
Define the DNA of your brand and secure a prosperous future with insights gained from our psychologically-backed approach. Discover the difference a people driven brand strategy consulting agency can make.
By using our deep understanding of the drivers of human behaviour at play within your current and emerging customer groups, Brand Tomorrow will partner with you to develop a code and a brand that matters.
Great brands have something in common. They imagine a better way forward and they deliver that through a keen perception of where people and brands are heading.
Staying the same is no strategy at all and customer expectation is that you will lead the way. Together we’ll develop an incontrovertible brand position for a bright future.
Our psychologically informed approach assists brands in extending and developing their current position as well realigning them for post pandemic customer expectations in order to lead and have lasting, tangible impact.
Take your core strategy, synthesise learnings and clarify a framework that allows you to make meaningful changes throughout your organisation, informed by your brand story.
Work directly with our experienced coaches to bring your customer-transforming brand to life. While your brand guide is important to establish the boundaries, coaching can execute your brand to its fullest potential.
Either coaching your team or working shoulder to shoulder we’ll ensure you are positioned as a world-defining brand.
If you’re ready to take your brand into a certain future, our full brand services can take you to the next phase of your development.
Discover why Brand Tomorrow is changing the face of brand strategy in Australia.
Brand Tomorrow — A brand strategy consulting agency making a real difference
The Global Pandemic has raised the stakes for many brands committed to maintaining relevance with socially and environmentally conscious consumers.
And Brand Tomorrow is answering the call ‘where to from here?’ from a growing number of national and global brands seeking urgent repositioning with social value in mind.
We work in a unique configuration of advisory, education, collaboration and brand coaching ultimately determining the best mix to deliver on each partnership.
If you’re ready to become a customer-transforming brand that sets the change agenda instead of chasing it, and generally becoming a force for good, we can brand tomorrow together.
Let’s get started.
Core Brand Strategy
Alix O’Hara Founder – Mashblocks
“Heera is a branding genius, I can not recommend her highly enough.”
“Brilliant! You managed to encapsulate my brand. It was brilliant!”
Janelle Arnold – CEO – Reclaim Health
“Using the Customer focused brand narrative we developed, I noticed my team really sit up and listen. This meant I could hand over so many more tasks to the team knowing they knew our brand. They knew where they fitted in and how to deliver – on brand.
This had not been my experience as part of two large health organisations rebranding process in the past. These were met with resistance and uncertainty.
Not only did our staff know their position in our customer’s journey but using our brand narrative and key tools we were able to smoothly support customers through our programs with little or no disruption. It really resonated with them.
This has been a great success.”
Sharlene Cohen - Surety Property
“I am getting great responses to our new logo and brand material. People really see themselves in it.”
Anita Lijobic – Hope for the Future
“Once we untangled our brand we were able to see our customer embrace it. Then they were able to become part of the change.”