We often get questions about tag lines and how to go about creating one for your business. I am not going to convince you of the need for a tag line, or even an elevator pitch. A tag line, being a succinct expression of what your business does, is a great opportunity to leave an…

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Being able to present yourself in a way that will amplify your brand is really valuable. This is value most people leave on the table. It’s not done deliberately, but for many the idea of a branding photo shoot – think crazy good headshot – can feel quite baffling and daunting. For those of you…

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